Spotify have revealed a new method of sharing with others. Going by the name of Spotify Codes, it involves one taking a picture of a code using their smartphone camera to get a playlist onto their device. This as the company puts it, allows for 'quick social sharing' with others, also capable of being saved to one's Camera Roll for more easier access. It has also been put forward that these codes will be 'included' into more real world situations, appearing on things like flyers and posters to provide artists and bands an opportunity to spread their music. The service described this as 'an innovative and exciting new way for artists, labels and brands to instantly engage with fans through Spotify.' This comes after Spotify being regarded as the all-out market leader in terms of the paid streaming/pay-to-stream business.
- Spotify disclosed in March 2017 that it had hit the 50 million paying subscribers milestone
The decision of Spotify to go ahead with this new initiative is just reflective of the growth that they seek to obtain as a company. With a feature like this, audiences will be able to be referred a lot more easier to songs to stream by people like friends. Not only this, but it's something that producers in terms of musicians themselves will likely find to be of huge benefit in directing people to their music and expanding their fanbase through the utilisation of real life objects e.g. posters.
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