The month of April saw Facebook buying out full-page print ads in national dailies providing 10 tips to readers for spotting fake news. On top of this the BBC produced a Panorama episode warning people of the dangers that fake news could have. This comes as other media platforms have increasingly more reason to fear Facebook as an institution. It is essentially eating up the advertising growth of newspaper publications, and helping contribute to the falling viewership on TV. As Trump has risen though, fake news has descended into 'a litany media lousiness' with it being an area of operation that is 'totally unregulated' as said by the head of the Commons culture committee. So say if in 2042, we progress to a place where there's no more print papers, TV becomes the dying medium, the BBC becomes a 'much-diminished force' and social media fully capitalises on what are its current footholds, feeding 'on itself as it grows.' How exactly will regulation be able to be administered? A country like Russia will utilise social media to where its another means of propaganda warfare. A country like Turkey remove media communities in their entirety by legislative methods. Ones like China though have devised their own alternatives which go through the process of careful supervision. Without even mentioning what may be the case with other countries, the lack of remote consistency here between countries is clear. There's not an established consensus to combat against 'the giants,' and this depends completely on the system of government and perspective taken on by each nation. The lack of international law over going over digital expansion helps to intensify this situation. This is all without mention of what will likely be the waning pressures on giants from rival media and international organisations. But there remains the possibility that technology won't be the same at all. Perhaps it'll ascend the boundaries that currently hold it back only to find new ones.
- Newspapers see Facebook and Google eating what’s left of their future as the digital giants devour 90% of advertising growth
This article speculates what is a quite interesting view on what Facebook could be like in the future. With the situation that has followed it in the past few months, regarding things like fake news and also the 'devouring' of ad revenue, the prediction put forward for the future of Facebook is not unfeasible by any means. The lack of a global consensus for example is an extension of what we see now in terms of how the misinformation is dealt with.
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