NDM News: Globalisation
1)
It could without a doubt be said that national news is affected by American cultural imperialism. Examples of this were visible in the run-up to and actual week of the US Presidential Election where most of the news, particularly on TV, was commentary on the victory of Donald Trump. Not only this, but when natural disasters occur in the country such as Hurricane Matthew this year, its impact tends to be covered quite heavily by the UK media.
2)
Increased globalisation can be said to improve the audience experience of news in that has done things like open up the amount of choice people have in the type of media that they consume. So for example in the late night, they can decide to tune into either ITV News, BBC News, Channel 4 News or even a newspaper website such as The Independent. At the same though it can be said that with this news tending to be quite US-centric that we're unable to form our own cultural perceptions of media products that we view - 'McDonaldisation.' At the same though, reception theory suggests that audiences are active in constructing their own values and the actual producers of media only create material which reflects the ideologies of audiences, showing their autonomy.
3)
Globalisation can be said to have more benefit for major news institutions than disadvantages. This can mainly be seen by how the process has allowed them to monopolise global information over other countries. With this, particularly with national broadcasters, they have the capability of mediating information to suit domestic needs best while also dominating those other nations which don't have that much power within the media. With this the damage on them is only minimal.
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