Recently, the Daily Telegraph has announced plans to introduce a premium subscription service for its content. In replacement of the metered system which could easily be circumvented by clearing cookies, this paywall means that 15% of content from the Daily Telegraph and Sunday Telegraph will require payment from the user before being able to be accessed. What will remain free to access though is exclusive news stories to The Telegraph such as the recent FA corruption scandal. This move to a paywall system is said to be being done in order to help treble the digital audience the Telegraph Media Group (TMG) have by the end of 2017 and also help engage more with them.
- 82% of its digital readers access content through mobile devices
- Total of digital readers last year was thought to not be that much more than 50%
Whether or not the move of TMG is something that'll be seen more regularly with newspaper publications is something that'll have to be observed over the next few years. Unlike what can be seen with a paper such as The Independent becoming digital-only helping to reduce costs to some extent and target audiences where they seem to be reading papers now, rather the Telegraph is relying on more ad revenue and increased revenue in general through people 'paying the paywall.'
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