The organisation that works to represent the interests of musicians, artists and songwriters from a commercial side, UK Music, has claimed that YouTube are not paying a fair share for the music that comes from the UK industry. Acting as more of an umbrella organisation for the industry, artists from it including Jack Garatt and group, Two Door Cinema Club, agree in the sense that they view what YouTube is doing as unfair. Having been pitted against other competitors such as Spotify though, YouTube maintains that it ensures that artists are receiving the 'advertising dollars' that they should be, explaining that payment doesn't work per-stream akin to Spotify.
- The service has paid over £2.3bn to the music industry
- Per-stream rates fell in 2015 from $0.0020 to $0.0010
- Music made £4.1 billion contribution to UK economy in 2015
I view this article as being just another part in this ongoing battle between artists and streaming services which I began to see bubbling up in 2014. It was towards the end of this year when Taylor Swift pulled her music altogether from Spotify with her receiving $280K - 390K for her single 'Shake It Off' after 46.3M streams which she perceived as being unfair. Since then it has constantly been brought to question whether the services use fair methods to determine the payment that artists using it receive. In saying this I think it is fair that the UK industry should also inquire whether they're receiving a just amount from their productions, and if they aren't then YouTube should revise their system and ensure they are.
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