Independent case study bulletpoints

Independent case study bulletpoints

Social media: Twitter

• Elections (Trump and Clinton)
• Use as a form of surveillance on people
• Globalisation
• Social media movements/revolution e.g. BLM, Arab Spring
• Community formation e.g. 'Black Twitter'

Social media: Instagram

• Facebook buyout
• UGC - 'everything you post is yours'
• Hyperreality
• Two-step flow model
• Male gaze + female gaze

Social media: democracy and elections

• Increased focus on narrative
• UGC (New Zealand - Powerhouse)
• Pluralism - allows for democratic views and freedom
• Two-step flow model
• Echo chambers
• Use of social media by young people

Gaming industry: Activision and Blizzard

• Gaming audience particularly active - Call of Duty Infinite Warfare trailer most disliked on YouTube
• UGC - petitions, mod tools
• Globalisation
• Social media - promotion of games
• Uses and Gratifications - diversion
• Hypodermic needle

Documentary genre

• Cinema being skipped
• UGC contributing to documentaries
• Globalisation - Americanisation
• Social media - trending to get a wider audience
• Docu-drama
• NDM hasn't killed documentaries

Film viewing/distribution

• Major film studio/mini film studio
• Older audiences don't mind spending money
• VoD has more demand from young people
• 2014 - 5.1% decrease in cinema admittance
• VoD - individualised experience (stuff like internet connection is still significant though)
• Pluralists will say it has allowed for more competition

Netflix streaming

• Individualised personalisation
• Technological convergence
• Globalisation - cultural imperialism
• Promotes content via social media
• Approaching 100m subscribers