Tuesday 18 April 2017

10/04/17 - Gunman's video prompts Facebook rethink (61)





With what has taken place in Cleveland with Steve Stephens taking to Facebook Live to broadcast his murder of 74-year old Robert Godwin, Facebook has launched a review into how it currently deals with violent content on its network. A company executive stated that 'we know we need to do better,' coming after the video stayed on the social network on Sunday for over two hours. This has led to the company garnering some considerable criticism all around, really jogging them into conducting reviews into things such as their 'reporting flows' which let users themselves report videos and just content in general that violates standards. The vice-president of Facebook's global operations, Justin Osofsky, highlighted the fact that the video which displayed Robert Godwin being killed was on Facebook for 1 hour and 45 minutes before it was flagged by a user, resulting in it being taken down 23 minutes later. As well as using human moderation to combat against the sharing of violent material of this nature, the company also proposes that artificial intelligence would also be a useful tool in preventing the dissemination of this content.


This article shows the concern that livestreaming has among the general public of today. It can be used to broadcast things of a quite gruesome nature and this appears to be quite difficult to prevent by companies. Facebook has caught a good amount of flack in terms of the content that it has shown but not only this, it has also been controversial in how it moderates this content. The use of AI has been something that heavily criticised with its obvious failure in recognising enough content that is breaking guidelines. The fact that Facebook intend to use it again then is particularly surprising. 

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