Sunday, 9 October 2016

NDM: The decline of the newspaper industry


NDM: The decline of the newspaper industry

This article discusses what exactly could be the culprits to what is 'the death of the newspaper.' Of course relating to new digital media, what is speculated as really quickening the process of its decline is the internet. This tends to be the case in particular due to the advertising revenue which, is a lot more easily obtainable on e-media services such as Google and Facebook as oppose to traditional mass media. Even with the article being written in 2006, the impact that the emergence of the internet has had on the newspaper industry is still quite visible. Employment within the industry between 1990 and 2004 falling by 18% is representative of this and appears to have the first signs of this decline in the newspaper industry that would continue till this point.

1)

In a sense I do agree with the view in the sense that institutions will find a way of slowly migrating to the online platform over time. This will mean that their content at least, won't completely disappear as is often made out to be the case. At the same time though a sense of worry does creep up as institutions will seek out more 'desk-bound journalists' as opposed to more skilled, experienced ones. From an economical standpoint this'll be what is ideal for institutions since it means their costs are reduced, however our likelihood of receiving high quality news while this happens is drastically reduced.

2)

In my opinion, the predictions are likely to come to pass as the decline of the industry is still continuing now. This can be seen with the use of newspapers for access to news dropping from 40% in 2014 to 31% in 2015 according to the Ofcom report into news consumption (2015). What will be particularly interesting though is when the main demographic using the platform for news access, over 50s, will drop it in exchange for the more increasingly used e-media platform as this will be what I think is the critical blow to the industry.

3)

It could be the case that non-profit organisations will back high-quality journalism in future since the costs associated it as it is are too high for profit to be a concern. Employing journalists who actually undergo fieldwork spending months conducting research on certain investigations is too expensive, and perhaps having a combination of independent and citizen journalists is a lot more viable. One of the publications which use this non-profit approach is The Guardian, who along with newspaper and sales revenue, use funding from other third parties such as the Bill & Melinda Gates Foundation. Stories such as the Panama Papers suggest that investigative journalism within the digital age now rely on information that releases on the internet, as oppose to findings from more inside jobs by the organisations. This can be seen by the fact that the Panama Papers revelations were in fact as a result of 11.5 million files leaking from a database onto the internet, representing how newspaper publications have to also be on the lookout on the internet as well as their more conventional way of finding things out.


No comments:

Post a Comment